Mall
culture 
Deals
in Foreign brands, rules Indian minds. 
A
slow poison that bites into our value system.
Spanish Macarena or Asejere Las ketchup or Albina Casablanca,
or Beyonce diva  or some other Rock,
Jazz, Pop or even mix of world music – Middle Eastern, Arabic, French or gypsy welcomes
you into an exotic world of extravagantly emblazoned interiors, the walls bedecked giant size posters of half
naked supermodels Adriana Lima Beatriz Barros, Laetitia  casta or
Alessandra intoxicates your senses and literally  transports you into a tinsel world. In the
fairy land of giant size images you feel like a Lilliputian. Tommy Hilfiger, Swatch, Arrow, Louis Vuitton
and Nike. There is no room for Gandhi or Abdul Kalam. A mall can never mind or
remind its customers of Gandhi. So forget about them. Even you had better
forget about Indian culture. Shopping malls are centers for disseminating
foreign culture. The teenagers in low-cut jeans hang out in groups, cappuccino
is sold at kiosks. Try to feel like a reckless looking child in the poster with
spiky hair and guitar in hand. Or wear his clothes to share his feelings. A
mall has none of the features of Indian. McDonald’s, Lacoste, Pizza Hut,
Benetton, Subway, Marks & Spencer. There is no room for Dal bati churmas or
Kashmiri kahwas, idly sambar, Puri or vada. It’s a thriving place for
international culture and a battle ground for the international brands, it is a
wrestling ring for people to wrestle with their own psyche. Malls are surely
slow poison which bites into our value system.
Decline of Mall culture in America 
Mall culture in the United
 States  is coming to an end as the U.S. America ,
that pioneered them they have gained momentum in India America 
Mall not only deal in goods but also deals
with people. Malls deal with the shopping habits of people and more
particularly rules their senses. Customers could best be enticed in a
controlled environment. The mushrooming of the Indian malls followed by
Crossroads, the country’s first mall opened in 1999 has transformed shopping habits of
the people as much as the culture which is gradually fading into obsolescence.
On the super highway of western fashion shopping malls are raising curtain to
western credo creating mall freaks. What becomes of our traditional arts and
culture? What is to become of these massive structures when the trend changes
as in America India India 
Why many a mall has bitten the dust?
What are the blues associated with malls? Why are malls not
successful? 
Why most malls could not make a profit in India 
On weekends and on festivals, malls compete with a mela. One
can see carnival-like atmosphere with no elbow room for the visitors. But is
evident from Indian business history that many malls have bitten the dust. Trinethra
Super Market Limited, Hyderabad India India 's
real estate developers are in a frenzy to cash in. They are planning to build
hundreds of malls. "If all the planned malls do come up, 70% of them will
fail," predicts Vikram Bakshi, managing director of McDonald's which is a
prominent attraction in numerous Indian malls is. It's very likely that quite a
few of the new malls will see occupancy rates of only 50%. Shop keepers in
malls acknowledge that they pay more for rent and electricity than if his store
were outside. Middle-class Indians are still hesitant about spending in malls
because they think prices are bumped up to meet the costs. Another concern is
that India 
Malls in Vijayawada 
People used to stand outside the counter to buy. People used
to buy different things form different shops. When departmental stores came
they offered the convenience of buying
all things in one place. 
Chain shops like Reliance, Spencer and More added more comforts and customers
got a choice of picking what they want.  Now-a-days,
malls are spreading to smaller cities. In Vijayawada Bombay Malaysia 
 
 
 
 






